UKOM: Digital Market Overview - March 2016

UKOM

Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total UK online universe now stands at 50.3m users
  • 80% of mobile minutes come from applications
  • Social media’s share of mobile/tablet time is more than double its desktop share
LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

UKOM

Topics

time spent online
UKOM

Related content

Woman speaking at an IAB UK roundtable

UKOM: 54% of the UK population now uses TikTok each month

UKOM: Grocery reward apps see increase in usage

Glastonbury & Taylor Swift tour draw online audiences in June

UKOM: March 2023 Digital Market Overview

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more