UKOM: Digital Market Overview - March 2016

UKOM

Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total UK online universe now stands at 50.3m users
  • 80% of mobile minutes come from applications
  • Social media’s share of mobile/tablet time is more than double its desktop share
LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

UKOM

Topics

time spent online
UKOM

Related content

Woman speaking at an IAB UK roundtable

UKOM: 54% of the UK population now uses TikTok each month

UKOM: Grocery reward apps see increase in usage

Glastonbury & Taylor Swift tour draw online audiences in June

UKOM: March 2023 Digital Market Overview

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon