MEMBER RESEARCH: UKOM Digital Market Overview June 2017

UKOM
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
 
UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:
 
  • Total digital population across desktop, smartphone and tablet was 50.4m in June 2017
  • 50% of all time online spent on smartphone (last time smartphone time reached 50% was Dec 16), 13% on tablet and 37% on desktop
  • Mobile has boosted digital minutes, rather than replace the desktop
  • 3.8m adults are now mobile only
  • Females 18+ spend 69% of their time online on mobile devices compared to only 58% for males
  • Smartphone share decreases with increasing age, but 55+ have the greatest tablet share
  • Parents spend a greater share of their time on smartphones (57%)
  • 82% of mobile minutes come from apps
  • Snapchat, Apple & Spotify have the greatest share of time on mobile devices
  • News sites witnessed big gains as major stories (General Election, Terrorist attacks and Grenfell Tower) dominated headlines


 

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