Member Research: The Criteo Festive Season Report Moments, Trends, Research

Posted on: Thursday 16 August 2018

The Criteo Festive Season Report 2018 

Share this

In 2017, Black Friday and Cyber Monday shattered sales records in the US, making for one of the most profitable festive seasons ever. In Europe too, there was a fair bit of additional spending from consumers, and retailers showed a lot of enthusiasm. But the biggest story of last year starred a retail industry permanently transformed by shoppers able to connect to great products whenever they want, wherever they are — in the speed of an instant.

This report, supported by a massive amount of shopper data, reveals how people shopped in 2017, and you can expect to see in 2018.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Topics

Related content

66% of consumers will have a smartphone by next year

Two-thirds of the global population will own a smartphone by 2018, which will have a significant impact on brands' future marketing strategies.

Learn more

MEMBER RESEARCH: Marketing Post-Brexit

Learn more

Mobile in a cognitive world

Joy Dean, Director of Partnerships, Western Europe & UK at Widespace, talks about mobile advertising and content and how we should follow the consumer...

Learn more

UK ad blocking numbers stabilise

Tim Elkington, Chief Strategy Officer at IAB UK analyses some of the figures from our latest ad blocking research released on 17 August.

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.