Member Research: The Criteo Festive Season Report Moments, Trends, Research
The Criteo Festive Season Report 2018
In 2017, Black Friday and Cyber Monday shattered sales records in the US, making for one of the most profitable festive seasons ever. In Europe too, there was a fair bit of additional spending from consumers, and retailers showed a lot of enthusiasm. But the biggest story of last year starred a retail industry permanently transformed by shoppers able to connect to great products whenever they want, wherever they are — in the speed of an instant.
This report, supported by a massive amount of shopper data, reveals how people shopped in 2017, and you can expect to see in 2018.
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