IAB RealView - A focus on the medium value category

Posted on: Monday 09 June 2014

The IAB wanted to understand how people use connected devices within the medium value category, which includes clothes and accessories and DIY items such as tools or their components.

A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from medium value category and the role that devices play in their daily lives, both in and out of the home.

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