IAB Realview - A focus on the low value category

The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.

A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from the low value category and the role that devices play in their daily lives, both in and out of the home.


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

RealView - a focus on ABC1s

Learn more

IAB RealView - A focus on the medium value category

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.