Digital ad market grew by 15% in first half of 2022
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn morePosted on: Friday 14 May 2021 | IAB UK
An IAB UK/YouGov survey shows that people have been listening to digital audio more since the start of the COVID-19 pandemic and over a third say they will continue to do so as restrictions ease
Released last month, IAB UK’s 2020 Digital Adspend report includes digital audio for the first time, a move that reflects the growing prominence of audio within the digital landscape. The results show that the overall market grew by 17% year-on-year to a total of £103.7 million, including podcast spend which rocketed by a massive 43%.
To understand whether consumer behaviour is changing in line with ad spend, we have conducted a consumer survey with YouGov to explore how listener behaviour has changed over the past year.
Key findings:
Download the full research below.
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Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn moreHeld across two days, The Podcast Show brought together over 350 speakers from the world of podcasting
Learn moreIAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion...
Learn moreOur downloadable infographic pulls together key findings from the latest RAJAR MIDAS data on online audio listening habits in the UK for Winter 2021
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