Always On: A Global Perspective Of Mobile Consumer Experience
Posted on: Tuesday 13 June 2017 | IAB US
IAB (US) and its Mobile Marketing Centre of Excellence, in conjunction with 17 IABs from around the globe, aimed to uncover the latest trends of mobile behaviours and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
The global mobile adoption and usage is prevalent. Mobile devices are an integral part of consumers’ daily lives.
Mobile usage is not only frequent, it also commands a bulk of consumers’ time each day.
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