IAB UK Digital Upfronts returns with four new partners

Amazon is the latest media partner to announce its participation in The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts this autumn.

First published on Campaign 

In its fourth year, the 2017 Digital Upfronts is set to be the largest to date with four new partners and 13 sessions scheduled across six days. Newcomers Amazon, ESI Media, Hearst and The Telegraph will join AOL, DigitasLBi, Facebook, Global, JCDecaux, Mail Advertising, Twitter, Yahoo and YouTube to showcase their latest innovations within the digital advertising space.

According to IAB UK’s Adspend report, digital advertising is the fastest-growing ad medium in the UK – worth £10.3bn in 2016, up 17.3% year-on-year. It accounts for approximately 48% of the total UK ad market.

Jon Mew, CEO at IAB UK said, We believe digital is the smartest way to reach and wow people in today’s evolving media landscape – it pushes boundaries and builds better brands. Digital Upfronts creates a unique opportunity by putting a date in the diary for a week of exciting and future-facing presentations. This event is really about the advertising community coming together to celebrate the new, with media owners debuting their latest product innovations for advertisers and agencies.” 

This year’s Digital Upfronts features a unique mix of new and old media titans. Each of the thirteen companies will host their own event in various venues across central London from Friday 29th September to Friday 6th October. 

For a second year, Campaign will be the exclusive media partner of the Digital Upfronts. 


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