The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers:
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Understanding what Legitimate Interests are
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Identifying areas of processing where Legitimate Interests may apply
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The Legitimate Interests Assessment (LIA) – the 3-stage test
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Transparency and the consumer
IAB UK actively contributed to the update to the guidance and is pleased to support its latest iteration. Members can contact christie@iabuk.com for further information.
