IAB UK supports updated DPN Guidance on Legitimate Interests
Posted on: Tuesday 10 April 2018
The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.
The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers:
-
Understanding what Legitimate Interests are
-
Identifying areas of processing where Legitimate Interests may apply
-
The Legitimate Interests Assessment (LIA) – the 3-stage test
-
Transparency and the consumer
IAB UK actively contributed to the update to the guidance and is pleased to support its latest iteration. Members can contact [email protected] for further information.
Download the DPN Guidance below
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Digital Advertising Guidance: DPIAs under the GDPR
Data protection impact assessments: When are they required? And what does a good DPIA process look like for the digital advertising industry?
Learn more
Digital advertising guidance: cookies, consent & the GDPR
What are the legal requirements relating to the use of cookies and other similar technologies in the UK for the digital advertising industry?
Learn more
How do EU citizens perceive digital advertising since GDPR?
Research conducted by the European Interactive Digital Advertising Alliance (EDAA) shows that how consumer perspectives of digital advertising have...
Learn more
Tesco creating 'health scores' for baskets using Clubcard data
Tesco is using the data it has on 16 million Clubcard users to create 'health scores' for each shopping basket in a bid to help customers to improve...
Learn more