IAB UK supports updated DPN Guidance on Legitimate Interests

The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.

The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers:

  • Understanding what Legitimate Interests are

  • Identifying areas of processing where Legitimate Interests may apply

  • The Legitimate Interests Assessment (LIA) – the 3-stage test

  • Transparency and the consumer

IAB UK actively contributed to the update to the guidance and is pleased to support its latest iteration. Members can contact yves@iabuk.com or christie@iabuk.com for further information.  

 

Download the DPN Guidance below

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