IAB UK supports updated DPN Guidance on Legitimate Interests
The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.
The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers:
-
Understanding what Legitimate Interests are
-
Identifying areas of processing where Legitimate Interests may apply
-
The Legitimate Interests Assessment (LIA) – the 3-stage test
-
Transparency and the consumer
IAB UK actively contributed to the update to the guidance and is pleased to support its latest iteration. Members can contact [email protected] for further information.
Download the DPN Guidance below
LOG IN TO DOWNLOADYou must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
New data Bill drops plans for centralised cookie consent
Learn more
Retail media spend to surpass £1bn in the UK in 2025
Learn more
Belgian Market Court makes decision regarding TCF/APD case
Learn more
IAB Europe launches TCF 2.2
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
