IAB UK response to Digital Services Tax draft guidance

The Government is planning to introduce a 2% Digital Services Tax on the UK revenues of digital businesses that derive significant value from the participation of their users. Those subject to the tax will also need to generate more than £500m in global annual revenue, of which £25m is from users in the UK. The tax is planned to be launched in April 2020, and the Government recently launched a consultation on some draft guidance for it.