WaterAid creates short-shower Spotify playlist amid ongoing heatwave

WaterAid has teamed up with Y&R to raise awareness of the need to ration water during the ongoing hot spell with a special Spotify playlist.

WaterAid has partnered with Y&R to create a special Spotify playlist designed to be listened to during a four-minute shower - the length currently being recommended amid the heatwave.

The charity's playlist is comprised of 40 songs that run for exactly four minutes each, with tracks including Material Girl by Madonna, Europe's The Final Countdown and the song that's currently ringing in everyone's ears, the anthemic Three Lions.

WaterAid hopes to raise awareness of the importance of conserving water during the current heatwave through the playlist, with the charity highlighting that the average eight-minute shower uses approximately 65 litres - over three times the amount many people in developing countries have access to in a day.

According to chief executive of Y&R Paul Lawson, the specially curated playlist is evidence of "music behavioural economics at work", adding: "We're really pleased that WaterAid is up for getting involved with such a simple, yet profound, idea."

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