UKOM Appoints Julie Forey as Director of Insight

UKOM, the Industry body for UK Online Measurement, has appointed Julie Forey as its first Director of Insight. Julie brings a wealth of media research & measurement experience to UKOM having had senior research positions at Microsoft Advertising, Carlton Television and most recently AOL.

UKOM (UK Online Measurement) is the industry body owned jointly by the IAB and AOP and supported on the board by the IPA and ISBA, responsible for delivering the industry governed and recognised standard of multi-platform online audience measurement. There is a robust contract between UKOM and its audience research partner Comscore, who were appointed for at least 3 years in April 2015.

Having run Microsoft Advertising Research in the UK for several years, Julie is no stranger to UKOM as she was an influential member of the technical group when UKOM launched in 2009. Julie also has a longstanding relationship with Comscore having partnered with them on various UK & global measurement projects during international roles at Xbox, Microsoft & AOL.

As Director of Insight, Julie’s responsibility will be to drive awareness & understanding of UKOM and its capabilities and to help ensure UKOM meets the needs of its stakeholders both now and in the future.

Julie Forey says: "With the wealth of data available today, it’s a very exciting time to be working in the field of digital & audience measurement – I look forward to embracing new measurement challenges at UKOM as the digital media market becomes increasingly complex and its rapid evolution continues.

Ian Dowds, UKOM CEO says: “We are delighted to have Julie on board as UKOM’s Director of Insight, she brings a depth of expertise and a real enthusiasm for the kind of insight that the UKOM endorsed comScore data can provide. Julie’s work will make UKOM even more relevant and valuable to the entire digital marketplace.”

Julie Forey:

  • 2015-2016 Senior Insight Manager, AOL International

  • 2014-2015 Global Senior Insight Manager, Microsoft Advertising

  • 2011-2014 EMEA Audience Intelligence Lead, Xbox Live Advertising

  • 2009-2011 Head of UK Research & Analytics, Microsoft Advertising

  • 2002-2008 Head of UK Research, Microsoft Consumer & Online

  • 1998-2002 Research Manager, Carlton TV (Now ITV)

  • 1994-1997 Senior Research Executive, NOP (now GGK)

About UKOM

UK Online Measurement Company (UKOM) is the industry body, owned by the Internet Advertising Bureau (IAB) and Association of Online Publishers (AOP) and supported by the Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA). UKOM’s objective is to set and oversee the delivery of a credible industry standard for multi platform digital audience measurement, currently delivered in partnership with ComScore. Visit for more.

About comScore 

Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit to learn more.


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