TripAdvisor to relaunch its website as a personal travel hub

Posted on: Wednesday 19 September 2018

TripAdvisor is set to harness social travel, as it allows users to follow friends and brands, plan their trip and have a personalised news feed.

TripAdvisor is overhauling its website to bring the user experience more in line with social platforms, creating a personalised travel hub.

Functionality will include being able to save recommendations, follow friends, influencers and brands, and make creating content easier.

Stephen Kaufer, co-founder and CEO of TripAdvisor, described the move as “going from the world’s largest travel site to the most personalised and connected travel community ever,” reports Marketing Week.

Making the platform more like a social network, where users have their own profile and can post updates, comes in the wake of new research carried out by TripAdvisor.

It found that 66 per cent of people read reviews when planning a trip, 62 per cent said the recommendations of friends and family were more important, while 36 per cent watch videos, 47 per cent read articles and 45 per cent are influenced by photos.

Related content

Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

The Competition & Markets Authority (CMA) has worked with the Advertising Standards Authority (ASA), Ofcom, social media companies and content creators...

Learn more

Online influencers promise more clarity on sponsored posts

Ellie Goulding, Rosie Huntington-Whiteley and Zoella are among 16 online influencers who have agreed to be more transparent about when they are being...

Learn more

Virgin Holidays uses social media to produce the Trending Travel Guide

Virgin Holidays is using social listening tools to create travel guides that are not skewed by perceived bias.

Learn more
Uber launches new safety features

Uber launches new safety features

New safety features on Uber’s app will benefit both riders and drivers, as it brings the UK in line with the US.  

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.