Q4 2022: Update from CMA & Google on Privacy Sandbox
The Competition & Markets Authority (CMA) has shared Google’s latest quarterly report, updating on its compliance with binding commitments made in...
Learn morePosted on: Wednesday 26 May 2021 | IAB UK
UID 2.0 is now an Open Source Project Guided by PRAM and IAB Tech Lab Working Group
The Trade Desk has announced it is contributing the Unified ID 2.0 (UID 2.0) source code to the Technical Working Group of the Partnership for Responsible Addressable Media (PRAM), run by IAB Tech Lab, to support ongoing collaborative development of User ID solutions by the industry.
UID 2.0 is the first industry-driven open source project to undergo a PRAM review process and accompanies the draft technical standards recently released by IAB Tech Lab and upcoming PRAM policy standards - to be finalised soon.
This means that...
Read more about what this development means for the industry via IAB Tech Lab here.
The Competition & Markets Authority (CMA) has shared Google’s latest quarterly report, updating on its compliance with binding commitments made in...
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