User id

person using tablet

Helping our members prepare for Apple’s IDFA changes

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Person at a computer

IAB Tech Lab publishes draft portfolio of Project Rearc standards

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A person typing at a computer

What’s next following Google’s User ID announcement?

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person typing at the computer

IAB UK on Google’s User ID announcement

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Man typing

From User ID to RTB, 2021 is a critical year for progress

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Display and Data

Collaboration is key to evolving programmatic advertising

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User ID

User ID solutions: Where are we now?

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Umberto Torrielli

Contextual Targeting: The answer to ensuring brand safe ad environments?

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Context Targeting

How to Harness the Power of Contextual Targeting

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Cookie jar

Understanding Identity and Targeting in a Post-Cookie World

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Tina

User ID solutions must hit the sweet spot cookies missed

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Valbona Gjini headshot

A closer look at third-party cookie matching

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