Q4 2022: Update from CMA & Google on Privacy Sandbox
The Competition & Markets Authority (CMA) has shared Google’s latest quarterly report, updating on its compliance with binding commitments made in...
Learn morePosted on: Wednesday 27 July 2022 | IAB UK
With Google announcing that it now intends to begin phasing out third-party cookies in Chrome in the second half of 2024, read a statement from our CEO Jon Mew
With Google deferring the deprecation of third-party cookies on Chrome until 2024, it’s critical that businesses across the supply chain maintain momentum on trialling alternative targeting and measurement strategies. The demise of third-party cookies on Chrome is part of a wider shift towards a more privacy-conscious digital ad ecosystem in which third-party cookies are increasingly redundant. In short, this isn’t something that is going to happen, it’s already underway. This timeline change gives more opportunities for stakeholders to trial available alternatives, via Privacy Sandbox or other solutions, and my message is simple: use this time wisely. By being proactive and adopting alternative ways to effectively target and measure campaigns - regardless of this delay - businesses are not only future-proofing their operations, but making sure they are in line with our increasingly privacy-first present.
The Competition & Markets Authority (CMA) has shared Google’s latest quarterly report, updating on its compliance with binding commitments made in...
Learn moreRead the latest updates on how Privacy Sandbox is developing testing and what to expect in 2023
Learn moreThe Competition & Markets Authority (CMA) has published Google’s quarterly report, updating on binding commitments made in relation to Privacy Sandbox
Learn moreFind out more about what third-party cookies are used for, why they are being deprecated and the alternative targeting and measurement strategies that...
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