Stay Engaged finale: Where did it all go wrong for quality publishers?
Posted on Friday 20 August 2021 | IAB UK
With ad funded, quality news a thing of the past, can you tell fact from fiction? Enter a post-truth world as Judith Horn, host of podcast ‘Oh What Now’, sits down with special guests
Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options that bombard us every minute of every day. It gave us all a seat at the table. But not anymore.
Stay Engaged 2021 draws to a close with a fiery debate on where it all went wrong for ad-funded, quality publishers. With rumour rife, fake news taking hold and society starting to unravel, Judith Horn - host of renowned podcast ‘Oh What Now’ - is joined by a raft of very opinionated guests to dissect the downfall of professional journalism.
Judith is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly as they ask ‘how on earth did we end up here?’
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.