Snapchat wants its Stories everywhere, even outside the app

Posted on: Tuesday 02 January 2018

Snapchat is said to be developing a new Stories Everywhere feature that will enable web users to view content outside of the app for the first time.

Share this

Snapchat is reportedly working on a new 'Stories Everywhere' feature that intends to bring user-generated Stories content outside of the app for the first time.

News of this innovative move has been picked up by Cheddar from an exclusive source, which believes the development of this new feature could lead to significant growth in Snapchat's user base, as it will allow content produced via the app to be viewed elsewhere online by a wider audience than usual.

Snap Inc, the parent company of Snapchat, has recently recruited Rahul Chopra, formerly global head of video at News Corp and chief executive officer of social data agency Storyful, to its team.

It looks as though the development of Stories Everywhere could be part of Mr Chopra's task to grow the platform's user base and spread Snapchat's wealth of content further across the web - something that has become more pressing given the initial success of Facebook's own Stories feature, and rival Instagram Stories.

Share this

Related content


How can brands successfully tap into in-app advertising?

Apps have become an essential part of our daily lives, but are marketers making the most of this opportunity? We turn to our Mobile In-App Steering Group...

Learn more

L'Oreal launches pH skin sensor and app

L'Oreal is entering the wearable technology market with a sensor to measure pH levels in real-time and an accompanying app that will help to treat a...

Learn more

StorySign app developed to help deaf children learn to read

StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.

Learn more

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.