Search ads coming to Apple's UK App Store

Posted on: Sunday 23 April 2017

Apple is rolling out search ads to its App Store in the UK, which is says will help small developers boost download numbers.

Share this

Apple is rolling out search ads to its App Store in the UK, which it says will help small developers boost download numbers.

Paid ads have appeared in the App Store on iPhones and iPads in the US since September last year, and tomorrow (April 25th) they are going live in three other major English-language markets for Apple - Australia, New Zealand and the UK.

The system is designed to be as unobtrusive as possible so as not to greatly disrupt the user experience, with one paid ad appearing per search query, which is clearly labelled.

Apple says the ads enable independent developers to use data such as gender, age and location to refine their audience. The system operates on a pay-per-click basis.

It has also made some changes to the Search Ads Dashboard, including the launch of a new Duplication feature. This lets developers replicate settings and keywords for current ads to be used in campaigns aimed at new audiences.

Share this

Topics

Related content

James Draper

Ads for the players: getting in-game experiences right

How can in-game advertisers ensure that ads don’t just work for their environment, but fully integrate within it? Bidstack’s CEO James Draper takes a...

Learn more
Podcast

IAB UK Connected | Episode 2: Lara O’Reilly

Learn more
Tracy

Trusted news needs you: back don’t block British journalism

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented COVID-19 crisis.

Learn more
ICO webinar

Webinar: Update on IAB UK’s response to the ICO report

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.