Search ads coming to Apple's UK App Store

Apple is rolling out search ads to its App Store in the UK, which is says will help small developers boost download numbers.


Apple is rolling out search ads to its App Store in the UK, which it says will help small developers boost download numbers.

Paid ads have appeared in the App Store on iPhones and iPads in the US since September last year, and tomorrow (April 25th) they are going live in three other major English-language markets for Apple - Australia, New Zealand and the UK.

The system is designed to be as unobtrusive as possible so as not to greatly disrupt the user experience, with one paid ad appearing per search query, which is clearly labelled.

Apple says the ads enable independent developers to use data such as gender, age and location to refine their audience. The system operates on a pay-per-click basis.

It has also made some changes to the Search Ads Dashboard, including the launch of a new Duplication feature. This lets developers replicate settings and keywords for current ads to be used in campaigns aimed at new audiences.

Topics

Related content

""

Tomorrow, Today: Your guide to 2030 on-demand now

Learn more
upfronts audience

Nectar360, Bauer, Tripadvisor, Global, Meta & Spotify at IAB UK’s first Media Upfronts

Learn more
a person smiling

AI in ads: what's working?

Learn more
billboard

British Skin Foundation takes home Joy of Digital Award for ‘The Burnable Billboard'

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon