Marks and Spencer to be first to trial Instagram Stories in-app shopping

Posted on: Tuesday 18 September 2018

Marks and Spencer will be one of the first brands to trial in-app shopping in Instagram Stories and a personalised shopping channel within the Explore feature.

Share this

In-app shopping is becoming more of a priority for Instagram, which is creating more capabilities through its Stories and Explore functions.

Marks and Spencer is set to be among the first brands in the UK to trial the new features, making it easier than ever for social media users to make purchases.

Advertisers can now not only tag their images but also their videos with featured products to take users directly to e-commerce sites.

Expanding to 46 countries will mean that 400 million people who watch Instagram Stories daily will be given access to the service.

A blog post from Instagram stated: "We're excited to see how Shopping in Stories enable brands to tell an even deeper story about what's behind their products."

The social media platform says that a third of the most-viewed Stories are from businesses and advertisers have been quick to take advantage of the function since its launch in 2016.

Related content

Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.

Learn more

Time limit tools coming to Facebook and Instagram

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media...

Learn more

Becks tops UK's Instagram rich list

David Beckham is the UK celebrity whose Instagram posts comes with the highest value, effectively making him the country's most valuable social...

Learn more
Knorr using AI tech to suggest recipes to Instagram users

Knorr using AI tech to suggest recipes to Instagram users

As part of an innovative new campaign, Knorr is using artificial intelligence to suggest new recipes to Instagram users, based on their food posts on the...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.