Introducing our Guide to Digital Innovation 2020
Posted on: Monday 06 July 2020
From shoppable video to gaming experiences, our new guide gives first-hand insight from 36 IAB members on the most innovative digital ad solutions and how brands can effectively harness them
Launching today, the 2020 Guide to Digital Innovation delves into key digital trends and looks to the future of innovation to ask what’s next. It has been created in partnership with 36 member companies from across the digital ad industry to provide a 360 degree insight into fast-evolving areas of digital, advice on how brands can authentically tap into them and to help businesses prepare for the future.
The guide is split into six chapters:
Market Disruptors: The digital innovations that will redefine best practice in the coming years
Old Take, Fresh Tech: How innovations in technology can revitalise familiar marketing practices for a digital world
Shopability & the Purchase Journey: Performance driven innovations that will revolutionise the consumer purchase journey
Tomorrow’s Tech, Today: A look into cutting-edge digital tech and how we can prepare for the arrival of these future game-changers
Intelligent Connectivity: The innovations that will help us adapt to the demands of an increasingly connected world
Using Digital for Good: How innovative use of digital can allow brands to authentically and positively align themselves with causes and campaigns to further positive agendas
The first six articles are now live - with contributions from Activision, AudienceProject, Dentsu Aegis, Gleam Futures, Oracle Data Cloud and Unruly - spanning gaming, influencer marketing, attribution, shoppable video and contextual targeting. We will be releasing new articles every week over the next few months.
Thanks to all of our contributors. You can see the guide here.
Scommerce: The Redefinition of Retail
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5G will accelerate the transition to a more digitised lifestyle
With the 5G roll-out well underway in the UK, Verizon Media’s Kristiana Carlet explores the opportunities this presents for brands and how it will...Learn more
We can’t hear you! Engaging your silent video viewers
With the majority of videos on LinkedIn watched on mute, how can advertisers leverage ‘sound-off’ viewing to their advantage?Learn more
How AVOD is set to change the current connected TV market
Ad based video-on-demand services are growing in popularity and allow advertisers to reach engaged viewers in a quality, contextual environment. Here...Learn more