Instagram to become a shopper's heaven
Posted on: Wednesday 02 November 2016
Shopping will now be possible straight from the app.
Instagram is the perfect place to browse and find your favourite brand products, from clothes and accessories to homeware. However, it's set to become even better, as from next week, users will be able to review, learn more about and click through to buy the items that interest them on the app.
The first brands to get involved are Kate Spade, Coach and J Crew, with it being available at first to just a select number of users on iOS devices within the US. It's expected that this will then swiftly be rolled out to the UK too.
According to an Instagram blog post, this change has been made due to the evolution of consumers using mobile.
Mary Beech, executive vice-president and chief marketing officer at Kate Spade, said this new feature will provide a "seamless shopping experience" and "endless" possibilities for selling on Instagram.
L'Oreal launches pH skin sensor and app
L'Oreal is entering the wearable technology market with a sensor to measure pH levels in real-time and an accompanying app that will help to treat a...Learn more
StorySign app developed to help deaf children learn to read
StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.Learn more
WWF gets its own app to boost conservation awareness
WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.Learn more
Costa Coffee's new cup equipped with contactless payment technology
Costa Coffee has teamed up with Barclaycard to create the Clever Cup, which allows customers to pay for their drink with the vessel.Learn more