IAB UK's response to Culture Secretary's speech at RENEW

Posted on: Thursday 27 January 2022 | IAB UK

Read a comment from our CEO Jon Mew in response to a speech by the Secretary of State for Digital, Culture, Media and Sport at RENEW 2022

Jon Mew, CEO, IAB UK: "In her speech at RENEW this morning, the Secretary of State for Digital, Culture, Media and Sport described the UK’s advertising industry as a strong source of UK global power and at the centre of the world stage. She’s right and it’s important to note that growth in our world-leading industry is overwhelmingly being driven by investment in digital advertising which, as the minister points out, is “the bedrock of the internet” by funding many of the services that we all use for free every day.

"However, it’s also essential that we recognise that digital advertising is robustly and comprehensively regulated by the ASA – the same body that regulates advertising in all media in the UK. Meanwhile, cross-industry collaboration and technological developments have helped to improve supply chain transparency in digital advertising and advertisers’ control over where their ads appear. There is more to do, but progress is proactively being made. 

"With developments such as DCMS’s Online Advertising Programme, the Online Safety Bill and HFSS online ad ban all expected this year, I strongly believe that it’s absolutely crucial that Government applies the principles of its Plan for Digital Regulation and works with our members to draw on the significant amount of expertise the industry has to offer. This will help achieve our shared goal to develop effective and proportionate policy that is outcome-focused, evidence-based, and a regulatory framework that can adapt to meet future challenges, without stymying the innovation and growth our industry is recognised for globally and that drives the UK economy."

Written by

IAB UK

Related content

Putting DOOH in the spotlight

Watch our short film for a look at some of the recent digital out-of-home ads that are popping up across the UK

Learn more
Lights

IAB US releases intrinsic in-game measurement guidelines for public comment

The updated standards address ad viewability, measurement, inactivity, and fraud within intrinsic in-game ads, bringing them up to par with the rest of...

Learn more

Member Services Assistant

Learn more
Person using computer

Government to cut down on consent pop-ups as it responds to data reform consultation

The Government has responded to its consultation regarding the Data Reform Bill, laying out what policies it plans to proceed with and the key themes...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.