IAB UK statement on the TAG announcement in the US

Posted on: Wednesday 26 April 2017

Anything that shines a light on improving safety and effectiveness in digital advertising is whole-heartedly supported by IAB UK. 

Share this

In the US, IAB members will be required to register with the Trustworthy Accountability Group (TAG) by next summer. Whilst TAG isn’t established here in the UK market, our equivalent is JICWEBS, the cross-industry body that sets the standards for trusted digital ad trading across brand safety (through the Digital Trading Standards Group), anti-fraud and viewability.

We encourage the UK digital advertising industry to register with JICWEBS to have their business practices and adherence to good trading principles audited providing more transparency for brands and ultimately boosting confidence in this developing and thriving medium.

Share this

Topics

Related content

Giant step forward in the fight against Online Ad Fraud

Giant step forward in the fight against Online Ad Fraud

UK and US unite behind one industry standard.

Learn more

Collaboration is key: IAB's response to WFA's Global Media Charter

Learn more
Gold Standard

Join the Gold Standard companies championing a bright future for digital

Learn more

The IAB UK Gold Standard - where we are and where we’re going

We announced the new IAB UK Gold Standard at Engage on Wednesday 18 October.

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.