IAB UK on Google’s User ID announcement

Posted on: Wednesday 03 March 2021 | Jon Mew  - CEO, IAB UK

Read a short statement from our CEO Jon Mew


We know that Google’s announcement regarding User ID solutions will impact our members and our priority now is to work closely with the digital advertising community to understand this. The depreciation of the third-party cookie, which has been a foundational technology for our industry, was always going to be complex and challenging. It is crucial that we continue to collaborate to navigate these changes and to positively evolve our digital ad ecosystem for all players. 

We remain committed to meeting our core principles; primarily putting consumers at the heart of the online experience and prioritising their right to privacy. At the same time, it is essential that we allow creators to monetise their content, support the functionality of our ad funded web and, ultimately, ensure a sustainable future for digital advertising.

Google’s announcement has not changed IAB Tech Lab’s plans to provide a new portfolio of approaches to addressability via Project Rearc. Read more from Tech Lab here

Written by

Jon Mew 

CEO, IAB UK

Topics

Related content

Update from CMA & Google on Privacy Sandbox

The Competition & Markets Authority (CMA) has published Google’s quarterly report, updating on binding commitments made in relation to Privacy Sandbox

Learn more
Man reading news on a laptop

Targeting & measurement: the story so far

Find out more about what third-party cookies are used for, why they are being deprecated and the alternative targeting and measurement strategies that...

Learn more
Code on a computer screen

Understanding the targeting & measurement ecosystem

The deprecation of third-party cookies and mobile identifiers is not going to result in a single replacement solution. Here we map out some of the...

Learn more
People pointing at computer screen

Targeting & Measurement FAQs: What’s next?

Why are third-party cookies being phased out? And how should you be preparing? Get your head around the key questions in this space with our FAQs

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.