IAB UK appoints first Head of Ad Tech
Posted on: Wednesday 22 April 2020 | IAB UK
Tina Lakhani is appointed as IAB UK's first Head of Ad Tech
The industry body for digital advertising has appointed its first Head of Ad Tech in a move that strengthens its ability to support the ad tech sector, understand key developments and address current challenges.
Starting immediately, Tina Lakhani, IAB UK’s current Ad Tech Manager, takes on the newly created role. It will see her formulate and communicate the IAB’s position on key ad tech issues, be an expert resource for its members and become a voice for the sector at an industry-wide level.
Current priorities include the development of the IAB’s Gold Standard and coordinating a cross-industry solution to the end of third-party cookies. Lakhani will also continue to work with the digital advertising industry to deliver on its response to the ICO’s ‘Update report into adtech and real bidding’
Commenting on the appointment, IAB UK’s Chief Digital Office Tim Elkington said: “With the end of third-party cookies in sight and our ongoing work to address the ICO’s report well underway, it’s crucial that the right expertise is brought to the table. With her in-depth knowledge of the industry, Tina is perfectly placed to deliver this and ensure that our ad tech members are getting the support they need. Her prior experience of managing the Gold Standard will also be instrumental as we evolve the initiative and continue to champion industry best practice.”
Having joined the IAB in 2018, Lakhani brings a wealth of knowledge to the new position including first-hand ad tech experience at companies including Exponential and Affectv. She will report into Elkington.
Lakhani said: “For the past two years I’ve been working closely with IAB UK’s ad tech members and have built a detailed understanding of this complex sector. In short, ad tech underpins digital advertising and the work we do in this area is crucial to achieving a sustainable future for the open internet - particularly via the Gold Standard. I can’t wait to take this work to the next level.”
IAB UK boosts senior team with two new hires
IAB UK has hired Elizabeth Lane as Head of Research and Measurement and Dominic Tillson as Head of Industry Relationships and InitiativesLearn more
2019: A view from Jon Mew
Our CEO, Jon Mew, has been reminiscing about some of our greatest moments over the last 12 months and shares them with you hereLearn more
In defence of a free internet: why Tom Goodwin should think again
Our CEO, Jon Mew considers the benefits that a free - and ad funded - internet bringsLearn more
IAB UK Digital Upfronts 2018: “It’s not just what you say, but where you say it.”
JC Decaux’s IAB UK Digital Upfronts 2018 session, entitled ‘The Brand Gap’, focused on both the theory and the reality of successful marketing activity...Learn more