A new look as we come of age
Posted on: Monday 12 March 2018 | Jon Mew
This year, the IAB is reaching a milestone – we’re turning 21.
When we started in 1997, our mission was focused on growth, but now that digital has come of age it’s important we focus on the long term. In order for our industry to thrive, we will need to work together even more, to raise standards and build a sustainable future that works for everyone.
Since becoming CEO a little more than a year ago, I’ve seen the industry go through a significant transition and I’m proud of the great strides we’ve made in tackling some of the biggest issues facing digital advertising. Internally, we’ve made some big changes too. Some of my highlights include:
The launch of the IAB UK Gold Standard, one of our most important initiatives to date, designed to reduce ad fraud, improve the digital advertising experience and increase brand safety. All members are encouraged to register by emailing us at firstname.lastname@example.org.
A few weeks ago, we delivered our third IAB Leadership Summit, a rare opportunity where senior leaders from across the industry come together outside of London for two days to talk openly about some of the issues digital advertising faces and collaborate on how to do things better going forward. By taking a break from our ‘always-on’ world, we’re able to discuss the future of our industry through open and honest conversations and how we can ensure the advertising experience works for everyone. Summaries of the summit can be found here.
We love to collaborate and bring members together to achieve things they wouldn’t be able to on their own. In 2017, we opened up the same free access to events for agency members as we have always offered to advertisers in order to increase the voice and input of this important sector of the industry. As a result, we’ve seen a 126% increase in engagement from agencies.
Digital advertising is continuously growing and evolving – and so is the IAB. I’m excited to announce that today marks the next chapter in our story with the launch of a bolder brand identity and new website, designed with a fresh look and better functionality making it easier for you to find the information you want, more quickly.
We hope you like our new branding because it’s designed to represent the leadership position of the IAB and our ability to push boundaries -- and people – ahead in order to build a sustainable future for digital advertising. I’m excited about our new chapter and I look forward to working together with you to build this industry for the long term.