IAB launches first Mobile Steering Group Viewpoint

The IAB's Mobile Steering Group has today, 16th March 2016, released its first of a series of viewpoints – with this one centred around the mobile programmatic opportunity.


See the document here 

With mobile programmatic firmly establishing itself as both an effective and efficient way of reaching the tech savvy UK consumer it’s never been more important for brands and agencies to feel confident when investing their budgets in mobile advertising.

One of the key findings from the IAB's Mobile Advertiser Snapshot Study was that half of marketers are using programmatic techniques for buying mobile inventory, however just under half (44%) have little or no knowledge of mobile programmatic.

With this in mind the IAB's Mobile Steering Group has pulled together their thoughts on what’s exciting about mobile programmatic, the biggest myths in this space and what the future of mobile programmatic looks like.

It’s a great read so make sure you grab yourself a copy! 

Related content

Google introduces Privacy Sandbox for Android

Learn more
MobileAdsUnite

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study

Learn more
Mobile Engage

IAB UK bids farewell to flagship Mobile Engage event

Learn more

Mobile post-click tracking FAQs

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon