IAB launches first Mobile Steering Group Viewpoint

The IAB's Mobile Steering Group has today, 16th March 2016, released its first of a series of viewpoints – with this one centred around the mobile programmatic opportunity.

See the document here 

With mobile programmatic firmly establishing itself as both an effective and efficient way of reaching the tech savvy UK consumer it’s never been more important for brands and agencies to feel confident when investing their budgets in mobile advertising.

One of the key findings from the IAB's Mobile Advertiser Snapshot Study was that half of marketers are using programmatic techniques for buying mobile inventory, however just under half (44%) have little or no knowledge of mobile programmatic.

With this in mind the IAB's Mobile Steering Group has pulled together their thoughts on what’s exciting about mobile programmatic, the biggest myths in this space and what the future of mobile programmatic looks like.

It’s a great read so make sure you grab yourself a copy! 

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