How to get your business prepped for Brexit
IAB UK
With 31 October looming and continued uncertainty around a Brexit deal, make sure you’re doing everything you can to prepare your company for the UK’s EU exit
This week the Information Commissioner’s Office (ICO) published guidance for SMEs in the event of a no-deal Brexit. The advice aims to help organisations better prepare for data protection compliance once the UK ceases to be part of the EU.
While the ICO acknowledges that most of the data protection rules affecting small to medium-sized businesses will stay the same post a no-deal, there are still some checks that businesses should implement; particularly if your business receives any personal data from Europe or targets customers in Europe. See the advice here.
If you’re concerned about the impact Brexit could have on your company, you can also take a look at our Brexit hub, where you will find a rundown of Brexit FAQs for the digital ad industry and a comprehensive checklist to help your business prepare for any outcome.
Related content
What do we know about proposed changes to UK GDPR?
Learn more
EU Commission adopts data adequacy decision for the UK
Learn more
New tax plans risk harming UK digital ad market
Learn more
Brexit Breakfast Briefing: IAB UK offers practical guidance for businesses
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.