How did brands mark the Royal Wedding?
Posted on: Monday 21 May 2018
Multiple brands launched new products and creative digital campaigns to coincide with the wedding of Prince Harry and Meghan Markle.
The wedding of Prince Harry to Meghan Markle (now to be known as the Duke and Duchess of Sussex) presented brands with an excellent marketing opportunity to be as creative as possible in marking the big day.
Supermarket Tesco used the marriage between the English prince and American actress to publish UK-US fusion recipes across its social media channels, using the hashtag #RoyalWedding to capitalise on the search trend.
Meanwhile, US insurance provider Farmers Insurance, which hasn't operated in the UK for almost 100 years, released new adverts featuring actors in bowler hats travelling by horse and cart, to 'British-ify' itself for the day, potentially opening itself up to a new audience as a result.
Some brands were a little cheekier, with food brand Heck creating a special Royal Wedding sausage for the occasion, flavoured with sweet ginger and American mustard as a nod to the happy couple.
And after learning that the prince proposed to his now-wife while cooking a roast chicken, Marks & Spencer (renamed Markle and Sparkle in Windsor over the weekend) released a classic roast chicken salad sandwich in special packaging, titled The Proposal.
Story Ads: Snapchat's latest offering for brands
Snapchat has launched its new Story Ads feature, which allows users to swipe to see branded or shoppable content while viewing posts on the app.Learn more
LinkedIn launches video advertising function for brands
B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.