Facebook announces launch of 'Watch' TV-streaming feature

Facebook Watch will create a new rival to Netflix and Amazon Prime.

Facebook has announced the launch of Watch, a new TV-streaming offering that will create a new rival to services such as Netflix and Amazon Prime.

The social media giant will be curating brand new shows for Watch, which users will be able to find in the new 'Watchlist' feature, where they will be able to access the latest episodes of their favourite shows and discover new series to watch.

In a blog announcing the new app, Facebook explained that viewers would have recommendations such as 'what's making people laugh' or 'what friends are watching', for example, with these based on people's online reactions to particular videos.

Facebook added: "We've learned from Facebook Live that people's comments and reactions to a video are often as much a part of the experience as the video itself. So when you watch a show, you can see the comments and connect with friends and other viewers while watching."

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.