Direct Line launches podcast

Posted on: Monday 18 March 2019

Living Your Best Life is a new podcast from Direct Line, which is hosted by Saira Khan and is designed to run alongside the brand’s TV ads.

Share this

Insurance company Direct Line is ramping up its emphasis on digital marketing with a new six-episode podcast series.

The branded content is called Living Your Best Life and has been launched alongside its latest TV ad campaign, featuring Harvey Keitel as Winston Wolfe.

Listeners are encouraged to do more of what they love, having been given the freedom from waiting at home to have repairs done.

Saira Khan, who is known for her work on Dancing on Ice and Loose Women, will host the podcasts, as she is joined by life coach Stuart Holliday.

They will have different celebrity guests each episode to discuss the things that stop them from achieving their goals in life.

Living Your Best Life is the second podcast launched by the insurer, after comedian Richard Herring hosted Direct Line Good Carma for the brand last year.

Wendy Moores, head of marketing at Direct Line, told Campaign: "As we become even more time-poor, fixing problems faster can have a direct impact on our physical and mental wellbeing and help with our sense of self-fulfilment, which is what we want all of our customers to experience.

"Through the new podcast and the new TV and radio spots we want people to feel empowered to live more of their best lives, achieving their plans and keeping their lives on track."

Podcasts have become a popular medium for disseminating information and opinions in the digital world and have been a success with audiences, who can listen anytime and anywhere.

While many of the big media organisations produce podcasts, they are also created by communities, smaller organisations and brands looking to promote their content.

Share this

Related content

Man typing

From User ID to RTB, 2021 is a critical year for progress

Learn more
Six key trends

Six key trends to be ready for in 2021

From JOMO to social activism, read the key trends that emerged from our webinar ‘Cutting Through 2021 Trends with Agencies’

Learn more
Patrycja Kwisdorf

How to excel at privacy-first digital advertising in a post-cookie world

Patrycja Kwisdorf, Head of Client Services at Nano Interactive, takes a look at intent targeting and why she believes this is the future of privacy-first...

Learn more
Michal Marcinik

Sound advice for audio advertising success: A Q&A with AdTonos

Michal Marcinik, CEO and Founder of AdTonos, explains how advertisers can optimise the impact of audio and harness the capacity for deep personalisation...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.