Digital Britain Manchester 2018

This Spring saw us travel on what was the hottest (yes, hottest day of 2018!) to Manchester to host Digital Britain 2018 at Bridgewater Hall.


To an audience of 200 advertisers, agencies, ad tech folk and media owners IAB UK CEO, Jon Mew opened the day with a quiz on how much of the ad industry is outside of London - a massive 53%. With the IAB’s focus squarely on making the future of digital advertising more sustainable, the day’s inspirational speakers offered a true representation of how we make that a reality.

Digital Britain
The smart and enlightening Tracey Follows shared her ideas of how the future of technology is actually biology. 
Spotify’s Rak Patel talked about the relationship between culture and music to a backdrop of music - grime being his selection for the day. 
 
Dr. Peter Day, VP of Engineering at Quantcast then earned top speaker of the day accolade for both his style and substance. He explained why the developments in advertising are leading the way in AI and how it will help us to make our jobs more human again. Throughout the day, he wore a neck brace because his daughter needs to keep hers on, which she won’t unless he wears his in support. He sent her a selfie to prove his dedication #sweetestmomentataconference

Dr Peter Day

The day also saw the IAB’s CMO James Chandler talk to us about how we create the future from the past. “Storytelling won’t change, the spaces will. The need to think about context is getting more important.” 
 
Finishing up, the sun was still shining so no excuse not to head to the pub. Thank you Manchester, a great audience on a perfect day.

Related content

Digital Britain Conference Summary

Learn more

Digital Britain 2019: ‘There has never been a more important time for us to get it right’

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon