Becks tops UK's Instagram rich list

Posted on: Thursday 26 July 2018

David Beckham is the UK celebrity whose Instagram posts comes with the highest value, effectively making him the country's most valuable social influencer.

David Beckham has been named the UK's most valuable Instagram influencer, charging brands as much as $300,000 (£228,000) to collaborate with him on a single sponsored post.

New figures from Hopper HQ place Becks at the top of Britain's Instagram rich list, but he is surpassed when US celebrities are added into the mix, with reality TV star turned successful businesswoman Kylie Jenner topping the global list. Beckham is placed 12th overall.

Jenner is believed to make as much as $1 million per sponsored Instagram post, demonstrating just how influential the power of working with these stars can be for a brand.

Popstar Selena Gomez came in second place, with her Instagram posts worth up to $800,000 a time, while Cristiano Ronaldo ranked third with posts worth in the region of $750,000.

Behind Becks in the list of top five Instagram earners in the UK were fellow football star Gareth Bale ($185,000 per post), YouTuber Zoe Sugg, ($16,000), model and actress Rosie Huntington-Whiteley (£11,500) and chef Jamie Oliver ($8,000).

Related content

What do marketers really think of influencer marketing

An inside look at influencer marketing

IAB UK teams up with YouGov to ask marketing decision makers about their attitudes and perception to influencer marketing

Learn more
Views from the industry influencer marketing

Views from the industry: influencer marketing

Following IAB UK’s YouGov survey on influencer marketing, contributors from across the industry give their views on how advertisers can get the most out...

Learn more

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more
Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.