Argos is first to offer ‘voice shopping’ via Google Home

Posted on: Sunday 01 August 2021

Argos is the first retailer to offer a shopping service using Google Home to reserve items.

Argos has become the first retailer to allow customers to use their Google Home devices to reserve items in store.
This type of ‘voice shopping’ will also be available on Google Assistant-enabled smartphones, making the process of checking availability and purchasing products easier than ever.


John Rogers, chief executive of Argos, told the BBC: "This launch is step one and I don't expect to turn on the app and suddenly double our sales.


"But I expect people will use it and experiment with it - and if we can make it a seamless process, you can see why people would want to use it." He went on to say that while technology is helping to facilitate the Argos shopping experience, the famous catalogue is still at the centre of its offering.


The retailer does not yet have a voice app on the Alexa platform, but Mr Rogers did not rule this out for the future.
He said that the company talks to all the big players and that it is “dipping a toe in the water” when it comes to this type of shopping.

Related content

AA/WARC: UK ad spend to grow 18.2% this year as recovery gathers pace

UK ad spend is predicted to rise 18.2% this year, reaching an annual total of £27.7 billion

Learn more
Rugby

Nigel Owens: The biggest challenge of my life was accepting myself

The former international rugby union referee joined us at Leadership Series to discuss his struggle to accept his sexuality and how coming out changed...

Learn more
Digital billboards

Zenith: UK ad spend to grow 13.5% in 2021, fuelled by digital ad market

On a global level, ad spend is predicted to rise by 11.2% this year, driven by ecommerce and online video

Learn more

Inclusion, Diversity & Equity in Practice submissions

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.