10 Tips for Success in Video Advertising

Posted on: Wednesday 10 February 2021 | IAB UK

From nailing your campaign objectives to key creative considerations, discover the 10 tips for successful video advertising

Unsurprisingly, 2020 proved a difficult year for the advertising industry as market uncertainty was fuelled by the ongoing pandemic and spend dipped across the board. Yet digital video bucked the trend, with our H1 2020 Digital Adspend report showing that video spend rose by 5.7% in the first six months of the year.

So, with spend on the up, how can advertisers ensure they are getting the most of this channel? In this 10 point guide, we share our top tips along with contributions from LinkedIn, MediaCom, MoPub, Twitter, Unruly, Xandr and A Million Ads - including creative considerations such as length and sound, to what the future of video looks like. Find out how to unlock engaging and innovative video advertising.  

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