Jargon Buster

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.

The percentage of respondents who claimed to have noticed a screen.

The Oculus Rift is a virtual reality headset developed and manufactured by Oculus VR and owned by Facebook. 

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought and managed directly by retailers, or from other providers including agencies and platforms.

In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.

On-site Retail Media is advertising sold on the retailer’s own digital properties. This typically includes retailer websites and apps (e.g. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. bol.com, eBay and Amazon). On-Site Retail Media also includes the ability to optimise and measure campaigns as well as target specific inventory.

Formats include, but are not limited to, sponsored product ads, sponsored search results, display banners, email targeted coupons and video.

Search and sponsored product ads are generally bought on a biddable Cost-Per- Click (CPC) basis while some display and video executions can be bought on a Cost-Per-Mille (CPM). Fixed tenancy opportunities are also available.

Process of setup and configuration to bring an organization's data or processes into a well defined system e.g. a Data Clean Room.