OFFSET
DOOH
In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.
In relation to ‘straight ahead’ the OFFSET is the angle away from this path at which the poster is located. The OFFSET is an important factor in calculating the visibility of the frame.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade