The proportion of a target group who see one or more frames in an outdoor campaign (creating an IMPACT), in a defined period. Expressed as a percentage.
Measured in pixels, the width and height of an ad unit (width x height). The width is always the first dimension listed, followed by the height dimension (i.e. an ad that is 300x250 is 300 pixels wide by 250 pixels high).
An individual who produces content for a brand in exchange for either a product or paid partnership. Often used as the new go-to term for ‘influencers’
The system used to categorise creators in terms of their following - nano (1k+), micro (10k+), mid (50k+), macro (500k+), top (1m+), VIP (5m+)
The sectors, platforms, or aesthetic style of a creator i.e. “they are a travel-focused YouTube short creator”
Cross-device tracking refers to technology which enables tracking of users across multiple devices, such as smartphones, tablets, and personal computers. Advertisers use this technology to understand the cumulative effect of their marketing activity across multiple different digital touchpoints.
A table that maps identifiers from one identity space to another. For example from Liveramp RAMPID to Experian LUID.
