Cost-per-click (CPC)
The monetary amount paid by an advertiser for a click on their sponsored search listing (see Pay-per-click (PPC)).
The monetary amount paid by an advertiser for a click on their sponsored search listing (see Pay-per-click (PPC)).
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade