Jargon Buster

The buying and selling of online ad inventory through automated methods rather than human actions, often using AI. This includes but is not limited to Real-Time Bidding (RTB).

A way of transacting media that allows an individual ad impression to be put up for bid in real time. This is done through a programmatic on-the spot auction, which is similar to how financial markets operate. RTB allows for addressable advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioural attributes. AI plays a key role in bid adjustments and targeting.

The process of optimising ads and content for voice search, is an area where AI plays a significant role in understanding natural language queries.

AI models and techniques that provide human-understandable explanations of their decisions, enhancing transparency and trust.

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.

Data that consumers voluntarily share with brands, such as preferences and feedback, which AI can analyse to deliver highly personalised ads.