Hallucinations

AI

Instances where a Generative AI model generates output that is not grounded in its input data, i.e., it "makes things up". This is particularly common in tasks like text generation from large language models, where the model might generate plausible sounding but incorrect or nonsensical information.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report