IAB Debrief

-

(Networking breakfast 08.30 - 09.00)

Ham Yard Hotel, 1 Ham Yard, London, W1D 7DT

Ticket Types

IAB Member:

Get discounted tickets to events and training

£95.00 + VAT

IAB Agency:

You get free event access and discounted training rates

FREE

IAB Advertiser:

Enjoy free event access and discounted training rates

FREE

Non-member:

Full price tickets to events and training

£250.00 + VAT

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

New for 2022, IAB Debrief will spotlight the best of digital creativity and put marketers on stage to give an inside look at how - and why - their campaign worked. Whether it’s harnessing the latest tech to amazing effect, connecting with consumers in new ways or pulling off an inspired use of data, this event is all about the power of digital channels to bring stories to life and deliver results - as told by the marketers behind the campaigns.

Join us Tuesday 14 June at The Ham Yard Hotel for a half-day event that will ignite your creativity, unite trailblazing ideas with digital innovation and ensure you’re debriefed on the best work our industry is producing.

Sessions announced so far...

Middle Funnel Success: The forgotten opportunity

Marketers too often take the 'safest' approach by spending the majority of their budget at the bottom of the funnel on retargeting - something that is becoming increasingly difficult due to the deprecation of the third-party cookie. When it comes to the upper funnel, brands often go too broad with ‘spray and pray’ approaches that garner limited insights. For these reasons, advertisers and clients should be turning towards the middle of the funnel for growth. This session will explore Milk & More’s success in creating brand awareness post-pandemic and how marketers can utilise the middle of the funnel to drive results.

James Kirwan, Programmatic Account Manager, Tug & Aalia Walker, Head of Marketing at Milk & More

If music be the food of love, play on

How Gousto and Spotify used data to match recipe ideas with your favourite tunes

Jonathan Harrison, Digital Strategy and Transformation at the7stars, Carlie Wittred, Head of Brand Marketing & PR, Gousto & Meredith Nissen, Senior Account Director, Spotify

Our sponsors...

Meta

Meta

Xaxis

Xaxis

Meet the speaker companies...

the7stars

the7stars

Gousto

Gousto

Spotify

Spotify

Milk & More

Milk & More

Meet our speakers...

Jonathan Harrison

Jonathan Harrison

Digital Strategy and Transformation, the7stars
Jonathan Harrison

Jonathan Harrison

Digital Strategy and Transformation, the7stars

Enthusiastic digital leader with a focus on tech, data and creative optimisation. With a track record of digital strategy and businesses growth, Jonathan has spent his career interested in the challenges of digital transformation and how advertisers can make a real difference in their category.

Meredith Nissen

Meredith Nissen

Senior Account Director, Spotify
Meredith Nissen

Meredith Nissen

Senior Account Director, Spotify

Meredith leverages the power of digital audio as a Senior Account Director at Spotify to elevate brand partnerships with the London Independent Agencies across innovative and personalised solutions to reach the streaming generation

Aalia Walker

Aalia Walker

Head of Marketing, Milk & More
Aalia Walker

Aalia Walker

Head of Marketing, Milk & More
James Kirwan

James Kirwan

Programmatic Account Manager, Tug
James Kirwan

James Kirwan

Programmatic Account Manager, Tug
Carlie Wittred

Carlie Wittred

Head of Brand Marketing & PR, Gousto
Carlie Wittred

Carlie Wittred

Head of Brand Marketing & PR, Gousto

Carlie is Head of Brand Marketing and Corporate and Consumer PR at Gousto - one of the UK’s most exciting tech unicorns. Part of the senior management team, she has played a pivotal role in the company achieving major milestones including: 70% YoY growth, 250 to 1500 employees, as well as being the driving force behind Gousto quadrupling its brand awareness. A creative, passionate brand marketeer and experienced PR professional, she was named in Campaign magazine’s ‘Faces to Watch’ 2019 for her innovative work, including bringing Joe Wicks in as investor and ambassador for the brand.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.