(Networking breakfast 08.30 - 09.00)
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New for 2022, IAB Debrief will spotlight the best of digital creativity and put marketers on stage to give an inside look at how - and why - their campaign worked. Whether it’s harnessing the latest tech to amazing effect, connecting with consumers in new ways or pulling off an inspired use of data, this event is all about the power of digital channels to bring stories to life and deliver results - as told by the marketers behind the campaigns.
Join us Tuesday 14 June at The Ham Yard Hotel for a half-day event that will ignite your creativity, unite trailblazing ideas with digital innovation and ensure you’re debriefed on the best work our industry is producing.
Sessions announced so far...
Marketers too often take the 'safest' approach by spending the majority of their budget at the bottom of the funnel on retargeting - something that is becoming increasingly difficult due to the deprecation of the third-party cookie. When it comes to the upper funnel, brands often go too broad with ‘spray and pray’ approaches that garner limited insights. For these reasons, advertisers and clients should be turning towards the middle of the funnel for growth. This session will explore Milk & More’s success in creating brand awareness post-pandemic and how marketers can utilise the middle of the funnel to drive results.
How Gousto and Spotify used data to match recipe ideas with your favourite tunes