Understanding the impact of Apple’s IDFA changes

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Webinar
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Event Overview

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

Following Apple’s release of iOS 14.5, meaning that all apps must request a user’s permission to track them or to access their device's advertising identifier, the in-app advertising ecosystem is about to face one of the biggest changes in its history. Join the IAB as we bring together a panel of experts from across our membership to help you understand the impact of these changes and provide advice and tools for ensuring the continued success of your in-app advertising. As well as hearing from our members, we’ll be answering your questions.

Agenda

15.30
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

15.35
Overview of the changes

Our head of Adtech at IAB UK, Tina Lakhani will deliver an overview of what changes are involved for advertisers in iOS 14.5 and why they are happening now. Tina will also cover what the IAB has been doing, specifically their work with members, to help them prepare for these changes.

Tina Lakhani, Head of Ad Tech, IAB UK

15.35
Panel Discussion & Audience Q&A

Join the IAB as we bring together a panel of experts to help you understand the impact of these changes and provide advice and tools for ensuring the continued success of your in-app advertising. We will also take questions from the audience - some come prepared with questions to ask the panel.

Mindshare, Shpock & Adjust

16.30
Close

Meet the speakers

James Chandler, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
James Chandler, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
Daniel Sichel, Mindshare
Daniel Sichel
Live Planner, Mindshare
Daniel Sichel, Mindshare
Daniel Sichel
Live Planner, Mindshare

My role is to operate as an omni-channel Performance Marketing specialist within the Live Planning department at Mindshare. We ensure that client campaigns, deliver optimum levels of performance, that also aligns with their business objectives. I work directly with clients to define and drive their business outcomes of campaigns, as well as working with channel teams to identify opportunities for growth and develop specific measurement and KPI frameworks. I specialise in Mobile and Lead Generation campaign, supporting global clients like IBM and BP, as well as a number of other clients with Mobile Apps across GroupM.

Jack Matterson
Jack Matterson
Global Director & Customer Success Strategy, Adjust
Jack Matterson
Jack Matterson
Global Director & Customer Success Strategy, Adjust
John-Hatfield
John Hatfield
UK Site Lead, Shpock
John-Hatfield
John Hatfield
UK Site Lead, Shpock
Tina Lakhani
Tina Lakhani
Head of Adtech, IAB UK
Tina Lakhani
Tina Lakhani
Head of Adtech, IAB UK

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