Understanding Ethical Advertising
This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
What is ethical advertising, and why is it important to all parts of the digital advertising supply chain? In a changing world where 'purpose' is often as central as 'profit', ethical advertising has been put into sharp focus as brands are increasingly asking: are we spending responsibly?
In this webinar, we'll be joined by IAB UK members to unpack why ethical advertising is making headlines, why it means different things to different companies and what role media owners, agencies, ad tech suppliers and advertisers have to play in an industry that strives for ethics as well as effectiveness.
What ethical advertising means, what it covers, why it’s becoming increasingly important, and what role the digital advertising ecosystem can play in it.
OMD UK believe that delivering high performing quality advertising goes hand in hand with ensuring a positive user experience for our audiences. More than ever, the decision making process attached to building out strategies includes working through a fact based approach that helps to positively balance the values of society and our industry with media investment. In the session today we will explore the Conscious Advertising Network, what this means for clients and agencies; and what OMD UK are doing to deliver on their manifesto.
A more transparent Adtech ecosystem is a more ethical one. To get there, all players must work together and build standards and processes that reflect the reality of our times, not where we’ve come from but where we must go: towards a more inclusive, ethical, and measurable industry. At Moat by Oracle, we’re committed to making that a reality through our advanced suite of verification and attention metrics that enable advertisers and publishers alike to understand the true impact of their campaigns.
Topics and challenges we'll focus on:
The role of advertising in keeping press free and accessible
How transparency in measurement and throughout the supply chain leads to a more equitable ecosystem
How true brand safety and suitability promotes tolerance