Understanding Ethical Advertising
(Registration 13:50 - 14:00)
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What is ethical advertising, and why is it important to all parts of the digital advertising supply chain? In a changing world where 'purpose' is often as central as 'profit', ethical advertising has been put into sharp focus as brands are increasingly asking: are we spending responsibly?
In this webinar, we'll be joined by IAB UK members to unpack why ethical advertising is making headlines, why it means different things to different companies and what role media owners, agencies, ad tech suppliers and advertisers have to play in an industry that strives for ethics as well as effectiveness.