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Engage returned with a new home for 2022. Three years on from our last in-person flagship event, attendees were inspired, challenged and invigorated as they got together to loudly and proudly celebrate digital innovation in all its forms.
Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage had it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity. Following the turbulence of the past few years, we looked at how the pandemic catalysed change and, in many ways, turbocharged innovation. We may have spent more time than ever at home, but digital has continued to expand our horizons and empower incredible storytelling. So what’s next?
Engage took place 26 April, at The Londoner for an all-killer, no-filler half day event as that brought together over 350 agencies and advertisers to celebrate all that is digital advertising.
Catch up on the rest of the action from Engage 2022 here.
Audiences no longer passively consume content, we are active participants in the creation and creativity; positioning the community as crucial to the process. Since culture is now powered by people, not traditional tastemakers, entertainment has been completely redefined.
In 2022, the fashion, beauty, and retail industries are facing a unique set of challenges. Despite being now more optimistic about the pandemic's impact on the environment, consumers expect more from brands considering how the past 18 months have accelerated the impact of these industries on climate change.
Join Snap Inc. for a 10 minute whirlwind through this tension, and learn how augmented reality can reduce the environmental burden of those industries, and help brands be more sustainable.
At the heart of The Ozone Project's business is a unique single view of consumer reading behaviours across more than 250 premium publisher domains. This exclusive 360° view of consumer behaviour comprises more than 1.4bn monthly page views of content, that in turn reflect reader passions and interests.
Having tracked more than 18 months of weekly data, this session will drill down to specific advertiser category predictions and demonstrate how brands and agencies can take advantage of scaled first-party data to deliver even better campaign results.
There’s something special about sound. Sometimes, it feels like magic that can’t be explained: the wonder of hearing a favourite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But the unique power of sound actually can be explained — with science, of course.
In partnership with Neuro-Insight, Spotify has conducted the largest neuro-analysis of its kind to break down why sound - specifically, digital audio - has such a distinct impact. The results reveal a huge opportunity for advertisers to reach the most immersed audience through music and podcasts. This session will help brands to understand how both can be leveraged to create engaging and memorable advertising to drive brand breakthrough and in-market results.
When it comes to D&I there are a number of conversation topics people feel uncomfortable asking, but as advertisers, we have a collective responsibility to ensure underrepresented audiences feel seen in our advertising, and heard in the workplace. In this session, Zehra Chatoo, Head of Connections Planning for Retail in EMEA at Meta, speaks to the importance of handling difficult conversations to unlock new opportunities for discovery and growth.
From “a passing fad that millions give up on” to the channel that makes up 70p of every £1 spent on advertising in the UK, today’s internet and all the wonder it brings is in unquestionably rude health. Join IAB UK’s CMO, James Chandler, as he casts an inquisitive eye over the fortunes and fallacies of online advertising in its 27 year history, examining how the things we love (and don’t) about digital ads started and how they’re going.
On the eve of the long-awaited Elizabeth Line launch, we delve into how Transport for London and Global use de-personalised WiFi data to predict and shape customer journeys and target audiences.
The London Underground has some of the most advanced data capabilities of any public transport network in the world. Over many years Global and TFL have built a unique partnership, working together to makes sense of this vast data lake to provide an optimal customer experience and innovate in the way brands can engage with their audiences underground.
At a time when social distancing restricted real world interaction, Twitch provided a source for personal connection. The interactive, live nature drew audiences in – whether it’s traditional sports or esports, music, or fashion, fans can connect with their favourite creators in real-time. To understand the magical elements of Twitch, we need to speak to those who make the live, immersive, never-to-be-repeated experiences happen on a daily basis. Join Jack Woodcock, Creative Strategy Lead EMEA of Twitch’s Brand Partnership Studio in conversation with Leah Alexandra who will share best practices on building communities and tips for brands on how to enhance livestream experiences for streamers and their communities.
How is AR currently being used within digital marketing? And what are the challenges when it comes to measurement? There is no one-size-fits-all formula for success in this space and this session will take a closer look at how advertisers are using AR to achieve their goals. It’s time to start thinking of AR as more than just a gimmick and harness its growing potential.
The social media landscape is changing. In an era of distrust and perfectly-polished online personas, people are often making us feel more isolated and distant from one another. But Reddit has noticed something different. Over the past year, Reddit users have been deepening their relationships with each other - finding more reasons to become active members of communities and more reasons to share the ideas they glean with others. Join Laurelle Potter as she shares more about connected, people-powered communities, the amazing things happening from within and how marketers can empower the we, rather than talk to the me.
Even if you’re not a TikTok-er, chances are you will have heard of Francis Bourgeois. Between his go-pro head gear and infectious laugh, he has single-handedly put trainspotting in the spotlight and, in the process, grown a social media following of millions. For the finale of Engage 2022, Francis sits down with the7stars’ Strategy Director Sabrina Francis to explain why he thinks trains x TikTok is such a magical combo, what he’d be doing if his hobby hadn’t taken off, how he picks brands to work with and what’s coming down the track next.