Digital Upfronts: YouTube

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Event Overview

Revisit YouTube's Digital Upfront on-demand, where the one and only legendary DJ Annie Macmanus explored the breadth of talent that makes YouTube one of the biggest contributors to culture and creativity.

  • Stand by for some hot and spicy insights from comedian, fan-favourite and host of the fabulous Chicken Shop Date, Amelia Dimoldenberg, get a dose of inspiration from fashion and beauty blogger, international influencer and YouTube Originals star, Patricia Bright. And hear how fashion icon and original supermodel, Naomi Campbell, is finding powerful new ways to connect on YouTube.

  • Marketing guru and business columnist, Mark Ritson, joined from Tasmania to share his wit, wisdom, and fascinating theory of ‘bothism’ – along with his take on why TV and YouTube are simply better together. He’ll also chatted to BT’s Head of Media, Graeme Adams and Manning Gottlieb OMD CEO, Natalie Bell, about the secrets behind their success, and why it pays to put YouTube at the heart of your TV plans.

  • Last but certainly not least, multi award-winning superstar, Ed Sheeran, joined for a chat with Global Head of Music for YouTube and Google, Lyor Cohen, before an exclusive headline performance.

Upfront partners
06 OCTOBER - 20 OCTOBER

Digital Upfronts 2021

As we start to take steps towards a post-pandemic world, what does the future look like for our industry as we emerge from two years of immense change? Join us this October as we bring together some of our industry’s biggest players to share what’s next - including brand new launches, trailblazing innovations and unmissable opportunities for advertisers. 

Meet the speakers...

Annie MacManus

Annie MacManus

Annie MacManus

Annie MacManus

Amelia Dimoldenberg

Amelia Dimoldenberg

Amelia Dimoldenberg

Amelia Dimoldenberg

Patricia Bright

Patricia Bright

Patricia Bright

Patricia Bright

Naomi Campbell

Naomi Campbell

Naomi Campbell

Naomi Campbell

Ed Sheeran

Ed Sheeran

Ed Sheeran

Ed Sheeran

Ronan Harris

Ronan Harris

Managing Director, Google UK & Ireland
Ronan Harris

Ronan Harris

Managing Director, Google UK & Ireland
Mark Ritson

Mark Ritson

Marketing Guru & Business Columnist
Mark Ritson

Mark Ritson

Marketing Guru & Business Columnist
Natalie Bell

Natalie Bell

CEO, Manning Gottlieb OMD
Natalie Bell

Natalie Bell

CEO, Manning Gottlieb OMD
Graeme Adams

Graeme Adams

Head of Media, BT
Graeme Adams

Graeme Adams

Head of Media, BT

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