Digital Upfronts: Twitter
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From launching something new to connecting people with what’s happening in the world, you’ll have heard about Twitter’s superpowers before, but at this year’s Digital Upfront the team turned their to a new area: how Twitter is driving people to buy.
This event explored exactly how communities and conversations make Twitter the perfect place to drive people to buy with a deep-dive into an audience that so many advertisers are curious about and want to reach- Gen Z. Twitter shared brand new, fascinating insight into the unique role Twitter plays in Gen Z's lives and how advertisers can connect with this audience.
Key take outs from this session are available to read now.
Agenda
Welcome drink
Presentation
Drinks, nibbles & networking
Close
Meet our speakers...

David Wilding
Director of Planning, Twitter UK
David Wilding
Director of Planning, Twitter UK
Zoe Steele
Associate Manager, Performance Specialists, Twitter
Zoe Steele
Associate Manager, Performance Specialists, Twitter
Chris Bailes
Head of Agency Sales, Twitter UK
Chris Bailes
Head of Agency Sales, Twitter UK
Elaine Owusu-Deborah
Entertainer @ElaineBabey
Elaine Owusu-Deborah
Entertainer @ElaineBabey
More Upfronts...
Ready for a front row seat? After two virtual years, Digital Upfronts is back this October for one month of unmissable in-person events. This is your chance to hear first-hand from the biggest players in digital advertising as they debut the brand new launches and game-changing innovations that will take your 2023 planning to the next level. With events being hosted between 4 October - 3 November 2022, clear your calendar for a sparkling mix of big name talent, trailblazing ideas and plenty of IRL event energy.
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