Digital Upfronts: BBC News
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REIMAGINE: Since 1922, the BBC has been reimagining what it is and bringing you the future, all whilst staying true to its core values to inform, educate and entertain. At this year's Upfronts, join them as they mark their centenary by looking ahead to what's next, with a little help from tech expert and Click presenter, Spencer Kelly.
In an era of uncertainty and upheaval, we'll hear how the BBC’s C-suite and business decision maker audiences are adapting and reimagining their roles, and what this might mean for you as a brand, with the launch of insight study, ‘The New Exec Mindset’. We'll be joined live on stage by some familiar BBC faces, sports presenter Gabby Logan, DJ Lauren Laverne and BBC News’ Huw Edwards. We will hear about their own reimaginings; be it reporting on a monumental shift in women's sport, making Desert Island Discs and Glastonbury relevant to a new generation, or the changing role of the news anchor, including reporting on historic events and working from our brand new news studio.