Digital Upfronts: Amazon Ads

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Outernet, Tottenham Court Road, London, WC2H 8LH

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Event Overview

From Amazon.co.uk to Twitch, Freevee, and Fire TV, Amazon Ads has the power to meet your customers where they are. Join the team to learn how Amazon Ads can help your brand engage with all types of TV viewers and streamers in the UK. This exclusive event will feature engaging conversations, networking opportunities, and more! Register today.

 

 

 

Agenda

15.00
Registration and welcome drinks

15.30
Welcome and opening remarks

Lou Emmerson, UK Sales Director, Twitch & Phil Christer, Managing Director, Amazon Ads

15.40
Panel - The Rise of Streaming: Reaching audiences in a new way

Whether it’s binging an award-winning TV series, cheering on your favourite sports team or gamer, or finding a new favorite family movie, streaming has become one of the most popular ways to enjoy all kinds of entertainment. Audiences can access streaming media from almost anywhere, whether that be on a TV, smartphone, computer, or tablet, so streaming content can reach audiences in a variety of moments throughout their days. For advertisers, streaming media presents an opportunity to meet audiences where they are already. The best advertising isn’t an interruption, but an addition to the customer experience. Amazon delivers streaming experiences viewers crave. Join Amazon Ads to learn how Amazon’s streaming properties can help your brand build for the future of streaming. 

Lisa Rosseau, Head of Amazon Freevee UK, Emma Gilmartin, Director, Fire TV & Tablet EU & Phil Christer, Managing Director, Amazon Ads

16.05
Fireside Chat - The power of LIVE! How can streaming supercharge emotional engagement and behaviours in a live and immersive environment on Twitch?

Twitch is the world’s leading livestreaming service and the epicentre of Live. What makes Twitch special is the interaction and the real time experience where thousands of people are sharing emotions at that same moment. To understand the magic of live, we need to speak to those who make these never-to-be-repeated experiences happen on a daily basis. Hear from Twitch creators in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they discuss how the live nature of their content supercharges five behaviours: Authentic, Fluid, Collaborative, Purposeful, Inclusive.

Adam Harris, Global Head, Brand Partnership Studio, Twitch

16.25
Keynote - Changing the Game: Streaming and the future of live sports

Streaming is changing how consumers watch TV and movies, play games, and connect with others. Amazon’s relentless focus on our customers and innovation to make their lives better every day, is one of the reasons why so many sports leagues around the world are now choosing to work with Amazon. We are delighted to offer customers the opportunity to stream exhilarating live sports they can view from where they are. Join us as we discuss streaming and the future of live sports. 

Piers Heaton-Armstrong, VP of Advertising Europe, Amazon Ads & Alex Green, Managing Director of Sport, Amazon Prime Video Europe

16.50
Closing remarks

Krishan Patel, Director of Sales EMEA, Twitch

17.00
Reception with a special guest

19.00
Close

Meet our speakers...

Phil Christer

Phil Crister

Managing Director, Amazon Ads
Phil Christer

Phil Crister

Managing Director, Amazon Ads
Alex Green

Alex Green

Managing Director of Sport, Europe, Amazon Prime
Alex Green

Alex Green

Managing Director of Sport, Europe, Amazon Prime
Lou Emmerson

Lou Emmerson

UK Sales Director, Twitch
Lou Emmerson

Lou Emmerson

UK Sales Director, Twitch
Krishan Patel

Krishan Patel

Director of Sales, EMEA, Twitch
Krishan Patel

Krishan Patel

Director of Sales, EMEA, Twitch
Piers-Armstrong

Piers Heaton-Armstrong

VP of Advertising, Europe, Amazon Ads
Piers-Armstrong

Piers Heaton-Armstrong

VP of Advertising, Europe, Amazon Ads
Lisa Rosseau

Lisa Rosseau

Head of Freevee UK
Lisa Rosseau

Lisa Rosseau

Head of Freevee UK
Adam Harris

Adam Harris

Global Head, Brand Partnership Studio Twitch
Adam Harris

Adam Harris

Global Head, Brand Partnership Studio Twitch
Emma Gilmartin

Emma Gilmartin

Director, Fire TV & Tablet EU Amazon Devices
Emma Gilmartin

Emma Gilmartin

Director, Fire TV & Tablet EU Amazon Devices
Jyoty Singh

Jyoty Singh

Twitch Music Creator
Jyoty Singh

Jyoty Singh

Twitch Music Creator

Established as the voice of Saturday morning on Rinse FM over the past six years, Jyoty's inimitable skill as an interviewer and musical selector has won her a loyal following the world over. The Amsterdam-born, London-based DJ's rise to becoming one of the underground's most loved figures is a story of sheer dedication.

Abstract
Digital Upfronts 2022

More Upfronts...

Ready for a front row seat? After two virtual years, Digital Upfronts is back this October for one month of unmissable in-person events. This is your chance to hear first-hand from the biggest players in digital advertising as they debut the brand new launches and game-changing innovations that will take your 2023 planning to the next level. With events being hosted between 4 October - 3 November 2022, clear your calendar for a sparkling mix of big name talent, trailblazing ideas and plenty of IRL event energy. 

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